Intuitive, Passionate & Authentic
Get to know me
Hi! I’m Julia,
Hi! I am Julia, the one woman show behind Layered Design Studio. I am a surface pattern and brand designer from Hawkes Bay, New Zealand. I am a qualified graphic designer, a wife, and a Mumma to two little boys. When I am not designing, you will often find me in the kitchen baking!
I have always been the creative type and find myself always looking for ways I can improve things to make them the best that they can be! I find inspiration all around me, especially since having children, and everything that I create is made with authenticity and layers of meaning.
my background
Hawkes Bay is home,
I was born and raised in Hawkes Bay and moved to Hamilton in 2014 to complete my Bachelor of Computer Graphic Design Qualification at The University of Waikato. After graduating in 2018, I moved around The Bay of Plenty area where I gained experience working in publication design, homewares, and the technology sector. In 2019, Hawkes Bay was calling me, and so when a design opportunity arose in Napier, I couldn’t resist! We packed up our lives to move back to sunny Hawkes Bay. Since University I had been freelancing off and on, but it was in 2020 that I decided to make a real go of it as my own boss running a design business. Fast forward to 2022 and I am now married with two young boys. I am still absolutely loving the freedom and creativity that running my own design business offers for my life. I have since taken an interest in surface pattern design and it has been great for my business direction. I now specialize in Custom brand Design and Surface Pattern design to help my client authentically connect to their ideal audience! I love to connect to others in business and help them to create a business that feels authentic to them and something that they are proud of.
my style
Simple, but sophisticated,
My design style is very modern, sophisticated, and minimal. I often see people trying to communicate too many messages at once, which leads to confusion for their target audience. I like to create simple and sophisticated designs to effectively communicate strong messages instead of being overwhelmed by a lot of elements. Check out my recent work below.